The Arumayi Story: A Silver Jewellery Brand from Sikar
Share
Every brand starts with a simple idea. Ours was this: beautiful, genuine 925 sterling silver jewellery shouldn't be a luxury reserved for big cities. It should be premium, trustworthy and affordable — and available right here in Sikar. That's the story of Arumayi.
Table of Contents
- Our vision
- Why we started in Sikar
- What we offer
- Why only 925 sterling silver
- Our promise
- How to shop with us
- Visit us
- FAQs
Our Vision
Rooted in Sikar, Rajasthan, Arumayi was built to bring a premium-yet-affordable silver experience to Tier-2 and Tier-3 India — the look and quality of a national brand, with the trust of a local one. We focus exclusively on 925 sterling silver, designed for everyday wear, gifting and every celebration. The gap we saw was simple: women in cities like ours were choosing between overpriced showroom gold, unorganised local jewellers with no consistent quality, or ordering blind from apps with no one to call if something went wrong. We wanted to build the option in between — a brand you could trust, at a price that made sense.
Why We Started in Sikar
Sikar isn't a small market by accident — it's a city with a strong trading culture, a large student and coaching population, and families who take weddings, festivals and gifting seriously. Silver has always had a place here, in pujas, in dowries, in Raksha Bandhan and Diwali gifting. We didn't want to build a brand that treated Tier-2 India as an afterthought to a metro strategy. Arumayi started here because this is where the need was real, and because we believed a Sikar-based brand could understand what a Sikar customer actually wants better than a national label operating from a distance.
What We Offer
From daily-wear earrings and pendants to bracelets, rings, jewellery sets, silver coins and festive rakhis — all in genuine 925 sterling silver. Our range spans simple ₹749 daily-wear rings through to detailed ₹18,149 jewellery sets, because we didn't want "affordable" to mean limited choice, and we didn't want "premium" to mean out of reach.
Why Only 925 Sterling Silver
We made a deliberate choice not to sell gold, and not to sell anything below 925 purity. Pure silver alone is too soft for daily wear, so we stick to the 92.5% silver, 7.5% alloy standard that actually holds up to being worn, not just displayed. It's a narrower focus than most jewellers take, but it means every product page can state a clear purity and weight, and every customer knows exactly what they're buying. If you're new to what that standard actually means, our guide to what 925 sterling silver is breaks it down in full.
Our Promise
Every Arumayi piece is genuine 925 sterling silver, fairly priced and backed by real service. Whether you shop in-store or online, you get the same quality and care — the same stated purity, the same clear pricing, and the same team on the other end of the phone if you have a question. We'd rather be straightforward about what a piece is and what it costs than dress up a sale with vague claims.
How to Shop With Us
Arumayi isn't only a website or only a store — we're building across both, plus WhatsApp and Instagram, because that's genuinely how our customers shop. Some people want to see a piece in person before a wedding purchase; others are ordering a last-minute Rakhi gift from a hostel room. Both should be easy. Explore the full site at arumayi.com, or find us on Instagram and WhatsApp for quicker, more personal help choosing a piece.
Visit Us in Sikar
Come see the collection at Arumayi, Mochiwara Chowk, Ward No. 9, Sikar, Rajasthan 332001 (call +91 63778 28173), or shop anytime at arumayi.com. New here? Start with our guide to buying 925 silver in Sikar, or browse what to look for in choosing the right silver jewellery shop.
FAQs
What is Arumayi?
Arumayi is a premium yet affordable 925 sterling silver jewellery brand based in Sikar, Rajasthan, with a store at Mochiwara Chowk and an online shop at arumayi.com.
Where is Arumayi located?
At Mochiwara Chowk, Ward No. 9, Sikar, Rajasthan 332001.
Is Arumayi's silver genuine?
Yes — every piece is genuine 925 sterling silver, with purity and weight stated on every product page.
Why doesn't Arumayi sell gold?
We chose to focus exclusively on 925 sterling silver so we could do one thing well, rather than spread across metals we couldn't stand fully behind.
Can I shop with Arumayi outside of Sikar?
Yes — arumayi.com ships across India, alongside our WhatsApp and Instagram channels for anyone who prefers to shop that way.
Prefer to see the collection in person? Visit our Sikar showroom page for the address, store hours, directions and photos.