Why Arumayi
Written by Darshan Jain, Founder of Arumayi
It didn't start with a business idea.
It started with my mother.
Even though we come from a jewellery family, my mother loved exploring different jewellery stores whenever she wanted to buy silver — whether it was a pair of anklets, a ring, a pendant, or a bracelet. Like every customer, she trusted what she was told and paid the price believing she was taking home quality silver jewellery.
But a few years later, when she tried to sell some of those pieces back, she faced something many people experience.
The value offered was far lower than expected.
The explanation was simple: the silver wasn't as pure as she believed.
Curious to understand why, we had some of those jewellery pieces tested.
To our surprise, most of the pieces were found to be in the range of 40–50% silver.
That moment changed everything for us.
We kept asking ourselves: if this could happen to our own family, despite being in the jewellery business, how many other people were unknowingly facing the same problem?
That's when I started thinking something had to be done about this. I couldn't just let it go. So after finishing my studies, I came back home to Sikar and started working on what would become Arumayi.
Our mission is simple — to make buying silver jewellery a decision you never have to second-guess.
Every piece at Arumayi is made in 925 sterling silver, with modern designs, transparent pricing, and a commitment to helping customers shop with confidence.
Because buying jewellery should leave you with beautiful memories — not uncomfortable surprises years later.
How We Make Sure This Never Happens to You
Every batch of silver we use is tested for purity before it becomes a piece of jewellery — not just claimed, checked. If a piece doesn't meet our standard, it doesn't go out with the Arumayi name on it. We keep our pricing transparent, so you always know what you're paying for, and we back every order with easy 7-day returns and exchange.
We'd rather lose a sale telling you the truth than have you find out the hard way, years later, the way my mother did.
About Darshan Jain, Founder of Arumayi
I'm Darshan Jain, the founder of Arumayi. I grew up in a jewellery family in Sikar, Rajasthan, so silver has been part of my life for as long as I can remember. After finishing my studies I came back home and started Arumayi with one goal: to give people a silver brand they can trust without second-guessing every purchase.
Today I personally oversee what carries the Arumayi name — from the designs we choose to the purity checks every batch of 925 sterling silver goes through before it reaches you. Everything I write on this blog comes from working with silver day to day: helping customers pick the right piece, answering the same honest questions in our store, and learning what actually matters to people buying silver for daily wear, festivals, weddings and gifting.
If you're ever unsure about a piece, I'd genuinely rather you ask than guess. That's the whole reason Arumayi exists.
Visit Our Silver Store in Sikar
Arumayi Jewellers is based at 215, Ward No 9, Mochiwara Chowk, Sikar, Rajasthan 332001. You're welcome to visit us in person, or call +91 63778 28173 (Mon–Sat, 9 AM–7 PM) with any question about silver, sizing or a gift. Prefer to shop from home? Explore our best sellers or read the Arumayi blog for buying guides and styling ideas.